Virginia Marketing Warm Traffic Campaigns
Warm traffic is the “almost ready” group you’ve pixeled in your Virginia Marketing cold traffic campaign. You don’t need to do the research you did for your cold traffic campaign, and you’re targeting a more custom audience.
In the 6-3-1 ratio of your $10-Per-Day ad campaign, you’ll spend $3 here. This is your “Type II” ads, for lead generation
The success metric is either Cost Per Lead (CPL) or Cost Per Acquisition (CPA), depending on where you set up your ads.
The Facebook objective is website conversion. If that doesn’t work, you’ll use website clicks.
You can also use Facebook Bidding, which offers the most conversions. This is best for a custom audience.
You’ll use targeting for an audience of 500,000 to 1 million users.
To get your warm traffic moving, your message has to be re-tooled. Since “warm” traffic already knows who you are, your ad copy will be created to hit a pain point. With more of a direct marketing approach, strong copy and a strong call to action (CTA) gets your ad noticed.
When they realize you understand their pain point, they’ll click on your ad and go to your landing page to solve it. A lead magnet needs to solve a specific problem for them, preferably something they can use immediately. Your ads are shorter, to the point, and get to the specific end benefit right away.
What kind of lead magnets are you using? Consider these two from Digital Marketing. If you’re having trouble writing headlines for your content, a free download for a social media swipe file can help someone write better headlines right away. Investigating your audience? A free Customer Avatar Worksheet will help you discover who your customer is. Both address specific pain points, free, and are immediately useful to the end user. In return, you’ll receive a lead for a prospect who may become a “hot traffic” customer in the near future.
Setting up your ad is easy in Facebook using Power Editor, using much of the same method used for cold traffic. You’ll need to click “Download to Power Editor” to ensure that all your data is synced. Create your ad campaign for “website conversion” as your objective, and follow the prompts until you’ve completed your data entry. Then upload it to Facebook.
You must put the right message in front of the right audience. A warm traffic audience is one that’s not ready to commit, but knows you and is still “thinking about it.” Using ads written just for warm traffic, you’ll see more leads and more conversions.