“I am so frustrated because I have used four web company’s, and none have gotten me the results I need.”
It is painful to listen to the stories of hard-working business owners and marketing professionals who have tried to get the job done and failed. SEO is the most frustrating of all things digital! The reason for this, everyone feels that their business should come up number one, but only one company can be ranked number one for any given search term. You must prove to Google that you are the best website to provide the searcher. Google uses an algorithm to figure this out, and we must score higher than the competition to rank above them.
Google has over two hundred items in its SEO algorithm, but the most important ones are:
- An Accessible URL
- Page speed
- Site Security
- Domaine age, authority, and URL
- Content Optimized
- Technical SEO
- User Experience
- Social Signals
- Real Business Information
Here’s a breakdown of each item:
1.An Accessible URL
Google’s bots need to be able to crawl your website and gain an understanding of what it is about, to gain an advantage you need to help the bots do this.
Your website needs to meet Google webmaster standards. Robots.txt is required to tell Google where it can and can’t look on your site and a sitemap showing google what pages you have.
There are tools like Yoast that will set the sitemap for you if you are using WordPress, but for maximum result do this strategically.
2. Page Speed
The user experience is greatly enhanced by your website being lightning-fast if your site takes over 2 seconds to load your bounce rate will go up dramatically.
Some of the ways to increase speed include reducing the number of requests, enabling compression, allowing browser caching, optimizing images, reduce redirects, and hosting your site on a dedicated and managed server.
3. Website Security
A. Make sure your website is using HTTPS protocol, check this by looking at your URL; it should have a padlock to the left of it.
B. Update your CMS, plugins, and all other items on your website. The reason for this is that the bad actors are looking for openings into your site. When a weakness is found the software, companies fix it through updates and this only works if you keep the updates current. Update monthly.
C. Host your site on the most modern and secure hosting platform. Do not use hosting that has multiple websites on it. Always use a private hosting environment, so you are not exposed to the weaknesses of other websites.
D. Change your passwords regularly, make them long and complicated using numbers and special symbols, for best results use two-factor authentication.
E. Make sure your personal and business computers are secure; your computer is the simplest way into your website.
4. Mobile Friendliness
Well over 50% of searches that turn into sales are being done on mobile devices, making the experience the user has with the responsiveness and speed of loading on their phone critical. Google ranks this among the highest in its search algorithm, making it crucial to excellent search ranking.
5. Domaine age, authority, and URL
Google knows that most spam sites are new and do not have the longevity of reputable websites. Usually, their renewal date is short, so they give credit to longer-tenured websites with renewal dates well out into the future. You can not change when your website started; you can, however, renew your site well into the future. My suggestion is securing it for the maximum time possible.
To improve the authority of your website must develop quality links. To enhance the quality of your backlinks focus on three things.
A. Focus on acquiring high authority backlinks from well-respected sources. A simple example would be a link from the Wall Street Journal would be more potent than a backlink from a newsletter with ten subscribers.
B. Make sure you do not have spammy links; Google hates these backlinks from low-quality websites that exist for no other reason than to create backlinks.
C. Get links from websites that can generate traffic relevant traffic for you, showing that it is useful to the end-user.
6. Content Optimized
How to optimize content has changed as Google has improved its algorithm. In the bad old days, it was common to use a variety of spammy methods like keyword stuffing. These methods no longer work. Google is looking to fulfill the intent of the searcher rather than just the keyword.
To optimize, you need to make it informative and valuable. The signals that google allows you to use, such as titles H1, H2, H3, meta descriptions, alt tags, and the like ensures that Google will get your page in front of the right people. The right people will stay on your website, reading other content, and engaging proving your value to Google, which will improve your rankings.
7. Technical SEO
Technical SEO is the term for how Google crawls your site, influencing what traffics sent and were. The information on your website must tell Google to send to your website the people who will be interested.
8. User Experience
Websites need to be easy to use so visitors can find the information they want, navigating to the relevant information when they need it. More content on a website makes it more informative, and it can also make it confusing. Great care has toused to make it clear the location of the material the visitor is looking for is.
9. Social Signals
Social Signals is increasing in there importance. Included in Social Signals are; how many people who like your brand on Facebook, the number of Facebook shares, the number of Facebook shares, Instagram following, Instagram shares and all other forms of platforms. Posting curated articles will not have the impact you want; you need to start and participate in actual conversations with your prospects and build community.
10. Real Business Information
Google needs to know the name, address, and phone number, to send you the right people, especially for local search. Your listings in directories and review sites need to be correct and consistent. The company with the most accurate and relevant listings win.
Of the over two hundred items in the Google algorithm, these are the most important. Do not become complacent; these are changing daily, and the company that wins the SEO contest is the one seen by the most potential customers.