This week we’re going to chat about on-page SEO, keyword targeting but beyond keyword targeting into all the realms of the things that we need to optimize on an individual URL in order to have the best chance of success in the search engines in 2016.
So what does that involve? Well look, we could spend a tremendous amount of time on any one of these, but I’m going to share eight principles that are behind all of the tactical work that you would put into optimizing that page for that keyword term, phrase, or set of phrases. Most likely, in 2016, it is a set of phrases that you’re targeting rather than just a single keyword term.
The subjects discussed;
The need to fulfill on the searches goal
Meaning that when this page is clicked on. We want the searcher to see the information they were looking for so that they engage with it. If they do not see it as useful, they will bounce which Google will see as detrimental.
Speed, Speed, and more speed!
Users hate waiting for pages to load the faster, the better. If it takes to long, they will leave and go to another site.
You need to develop trust and engagement. Best done by using UI, UX, and branding to let the viewer know you are an expert.
Avoid elements that dissuade people
Rand talks about items people put on their pages that undermine their results.
You need to develop a keyword list and tell Google what keywords your page is addressing. He will explain how to do this and what areas to use for it.
Title meta URL these and the other snippets need to be correct to aid Google on sending you all the site visitors you want.
Unique Value and Optimization
Rand will explain how to WOW and promote your material.
Know please watch the video for a complete understanding of how to rank for what you want.