On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you’ll need for on-page SEO success going forward.

This week we’re going to chat about on-page SEO, keyword targeting but beyond keyword targeting into all the realms of the things that we need to optimize on an individual URL in order to have the best chance of success in the search engines in 2016.

So what does that involve? Well look, we could spend a tremendous amount of time on any one of these, but I’m going to share eight principles that are behind all of the tactical work that you would put into optimizing that page for that keyword term, phrase, or set of phrases. Most likely, in 2016, it is a set of phrases that you’re targeting rather than just a single keyword term.


1. Fulfill the Searcher’s Goal and Satisfy their Intent


2. Speed, Speed, & More Speed


3. Create Trust & Engagement Through UI, UX, and Branding


4. Avoid Elements That Dissuade Visitors


5. Keyword Targeting


6. Snippet Optimization


7. Unique Value + Amplification


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