How much does a website cost?

The first thing people want to know about our products and services are how much they cost. After all, there’s no sense in getting excited about something if there is no way you can afford it. We always recommend that one of the first items an agency should address is price. People can focus on the other essential issues if they know that they can afford it. But, figuring costs is always tricky because there are so many variables. In this article we intend to address the issue of how much does a website really cost.

The first question that affects pricing is “what are you trying to accomplish with your website?” Typically there are three objectives for a business website with each coming in at a different price point.

The first type of site supports your other activities like networking, referrals, signs, vehicle wraps, etc. This type of site is perfect for someone interested in your company. They can go to your website and find out information about your business and make sure you are credible. The crucial sections for this type of site are Home page, about us, services offered, the area served, testimonials and contact us.  

The ideal number of pages for this type of website is between 5 and 10. The site should look neat, professional, and credible. What you are accomplishing with this type of site is when one of your other activities creates a prospect they can go to this site and get their basic questions answered.  You could start with a website builder like Wix or GoDaddy or go with a knowledgeable Webdesign company  that uses an open-source product like WordPress or Joomla. The typical cost of this level of website is between $2,500 to $5,000.

The next level of website is a lead generating website.  These sites are designed to rank well in search engines and convert people actively looking for your product or service. This site needs to list all the services that you offer and all the locations you offer them.

Additionally, an extensive keyword list needed which can be several hundred words long. Content can then be created that is relevant to each of those keywords or phrases. Social communities should also be created and engaging content posted on each of the social properties. This site usually has a minimum of 50 pages and over time can have thousands of pages. Blogs videos, and infographics going up a minimum of 3 times a week.

The investment for this type of site ranges from $10,000 to $25,000 or as a part of a monthly retainer in the range of $2,500 to $5,000 per month.

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The third type of website is a full-blown inbound marketing site. This site is similar to the lead generating site but it includes marketing automation.  Marketing automation allows you to create automated processes that turns complete stranger into raving fans.  Lead nurturing is baked in and workflows are designed to move prospects through you funnel. Marketing software like Hubspot Marketo or Sharpspring is used to make this work.

The cost of an Inbound site is $15,000 to $30,000 or a monthly retainer of $3,500 to $7,000.

Schedule an appointment to discuss your goals and the best approach for you to reach them within your resources.


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