How much does a website cost?

The first question people have about our products and services is, “How much does a website cost?” After all, there’s no sense in getting excited about something if there is no way you can afford it.

We recommend that one of the first items an agency should address is price. People can focus on the other essential issues if they know that they can afford it. But, figuring costs is always tricky because there are so many variables. So let’s look at the real cost of a website.

The question that affects pricing the most is, “what are you trying to accomplish with your website?” Typically there are three objectives for a business website with each coming in at a different price point.

Objective 1: A Basic Informational Website

The first type of site supports your other activities like networking, referrals, signs, vehicle wraps, etc. A Basic Informational Website is perfect for someone interested in your company. For example, they can go to your website and find information about your business and make sure you are credible. The crucial sections for this type of site are the home page, about us, services offered, the area served, testimonials, and contact us.  

The ideal number of pages for this type of website is between 5 and 10. The site should be neat, professional, and credible. A prospect visits this site if they have heard of you through another marketing project. You could start with a website builder like Wix or GoDaddy, or go with a knowledgeable Webdesign company that uses an open-source product like Wordpress or Joomla.

Generally, these websites cost between $2,500 to $5,000.

Objective 2: The Lead Generating Website

Next is the Lead Generating Website.  These sites are designed to rank well in search engines and convert people actively looking for your product or service. This site needs to list all the services that you offer and all the locations where you offer them.

Additionally, an extensive keyword list is needed, which can be several hundred words long. Content is created that is relevant to each of those keywords or phrases. Social communities should also be created and engaging content posted on each of the social platforms. This site usually has a minimum of 50 pages and over time, can have thousands of pages. You should add blogs, videos, and infographics a minimum of 3 times a week.

The investment for this type of site ranges from $10,000 to $25,000. It may also be a part of a monthly retainer in the range of $2,500 to $5,000 per month.

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Objective 3: Inbound Marketing Website

The third type of website is a full-blown inbound marketing site. This site is similar to the lead generating site but includes marketing automation.  Marketing automation allows you to create automated processes that turn strangers into raving fans. Lead nurturing is baked in, and workflows are designed to move prospects through your funnel. Marketing software like Hubspot, Marketo, or Sharpspring is used to make this work.

The cost of an Inbound site is $15,000 to $30,000 or a monthly retainer of $3,500 to $7,000.

Schedule an appointment to discuss your goals and the best approach for you to reach them within your resources.


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