Bill of Rights For Digital Marketing Agencies
This is the full video, to see the individual clips, scroll down to each section below.
Choosing the right digital marketing company to work with is a very, very difficult decision. Let’s face it, most of the people choosing the best digital marketing company to work with is not a digital marketing expert. So they’re forced into this situation where they need to pick somebody to do a job that they don’t know how to do themselves.
We thought we’d put together a video that we’re calling the Bill Of Rights For Digital Marketer Clients. These are things that every digital marketing agency should be bringing to you. If they aren’t, you probably should be looking for someone else.
The first right form the Bill of Rights is: ALL IN.
It drives me nuts when I see these companies that say, “Here is the checklist of what I’ll do. And by the way, if you need something different, too bad, we’ve got this checklist and we’re going by the checklist. All in means that we’ve bought into your dream, your goal, and we figure out how to get you across the finish line.”
Now that might take some give and take, it might take some changing of the plans, and it might take you helping us on some stuff to make that happen. But you need to pick an agency that is all in, that is not doing it by a checklist. Instead, they’re doing it from a goal, what your goal is and what they’re doing helping you get there.
The second is they have to have a plan.
The other thing that really kind of disturbs me is the number of people in digital marketing who sell tools. They do social media, websites, SEO, and PPC (pay per click)
It’s like asking a kitchen remodeler, “Here, I’m going to remodel my kitchen, but first go and put this countertop in.” How do they know what kind of counter top to put in unless they have an overall plan? When you work with a company, the first thing they should be doing with you is making a plan, because then you can pick the right tools and the right tactics to make the plan come together.
When we’re just pushing in tactics and pushing in tools without a plan for them to fit into, it’s like that poor kitchen remodeler showing up with a countertop with no idea of what the kitchen is going to look like in the end.
Digital marketing agencies need to have a commitment to learning regularly.
They are living in a world that changes every single day, and they need to keep up with it.
Learning takes many different forms. Agency people have to go to conferences. Yes, going to conferences you can get the same information, but it’s not the same. Conferences give you the ability to interact with people and really understand what’s being said. They need to read books. It doesn’t matter if they’re digital books on a Kindle or hard cover, but you must read books. You must watch videos, too. You need to be learning every day. That’s why in our schedule here at More Prospects Now. we have four hours a week in place simply to learn because we know, number one, we don’t know everything, number two, we know even if we did, it’s changing every day.
I can’t expect you to just take my word for it. So we believe in submitting ourselves to actually learning and taking tests and showing that we’ve actually learned the subject. That’s why we’re certified by Digital Marketer, at their highest level. It’s why we’re certified with SharpSpring as well, with the highest level.
We believe in being accountable. We can tell you we’re going learn, but then we’re going to take the test to show that we actually did it.
Pro-active is critical because things are changing all the time. At points, you have be willing to go back and tell the people you’re working with, “Things have changed. The plan we had, we need to modify it because things have changed. We’ve learnt more, we’re more knowledgeable today than the day you hired us.”
They are the perfect example of being proactive, because the data on videos is astronomical. There is no doubt that in order to have a up-to-date website now, you have to have videos. But most websites make very little, if any, use of videos.
We’ve gone back to all our clients in the last 30 days, and started saying to them, “We need to start using videos.” We will train them so they can do all their own videos. When you’re in charge of it and you know it is the only way you’ll really get it right every time.
We can help and train you. To get started, I just went out and bought $5,000 worth of video gear. I’m scheduling full days at our clients to go and do videos to get them up to speed on their website. At the same time that we’re shooting the video, we will also teach them how to do it themselves.
We live by data. I was just talking about videos. Well, the opinion about what is happening in the world of videos is based on data. It’s astronomical. We’ll publish a blog post about videos and the data that supports it. But when we do SEO, we actually take a pre-optimized SEO score and work with it. This is a program, we didn’t write it, we’re using someone else’s. So we’re held accountable after we do the online on page SEO and then the off-page SEO we’ll run it through the analyze again and see how high we got the score.
Typically, the scoring is around 50 when we first get to it. By the time we’re finished, it’s usually in the high 80s, sometimes low 90s. You can’t get to 100. We’ve never seen anyone get to 100, but at least we’re moving it up.
In today’s age, you can’t run a digital program without the proper tech stack. I’m not going to go through the different tech decks right now, we’ll do a separate blog post on that. But a lot of it
depends on where you are as a company. There’s some great tech that’s very expensive, great for big companies, well worth it, but maybe you can’t afford it. So we need to come up with a system that works for you for where you are now. So, tech stacks are critical.
We know we’re not the only people in your world. You might have excellent people on your staff that already know much in the digital marketing world, so we need to work with them. You might be working with a direct mail company, so we need to work with them. If you have a business coach, we need to work with them. We need to find out who you’re working with and who are the main players in the decision-making of the digital marketing program that you’re going to do. We need to work together as a team to make it happen.
It’s amazing how many of my colleagues will say, “We can do anything. It doesn’t matter who you are, we can do it, we are fantastic. Come to us, we’ll take care of you.” The fact is, not everyone’s the best at everything. As an example, our particular strength is helping companies go from zero to three million or anything in the millions. If they’re one million, get them to three million. If they’re at 500,000, get them to a million and then to three million. We’re particularly good at this.
There are a number of reasons for this that I will put together in a separate blog post. But we’re really great at zero to three million. We’re pretty good at three to five million. Three to five million, depending on where you’re at, maybe you should use us, maybe you shouldn’t. And over five million, we’re not your guy. I wish we were, maybe we will be in a few years. But right now, we recommend IMPACT.
Okay, IMPACT is an agency out of New Haven, Connecticut, and they’re brilliant. Bob Ruffolo is the person who started IMPACT. He has put together a team of rock stars that can work with that five million plus. They can work with the three to five as well. That’s where we have some overlap with IMPACT. It will depend on your needs, where and how far advanced you are, and how much money you have that you can commit to marketing.
But if you get to over five million, do contact Bob Ruffolo at IMPACT. They are geniuses at putting together the whole marketing team for those larger companies, and you will not be sorry.
Now, if I can’t tell you who we’re not good for, how can you believe me when I tell who we are good for? That’s the bottom line: you must know your skills and be honest about it. We all want more business, but not at the expense of bringing in on a client that we can’t serve.
Well, that’s our Bill of Rights of video marketing agencies and how to choose them.
I’m Art Radtke, thank you for listening. I hope you found this helpful.