Inbound Marketing vs. Outbound Marketing

Inbound marketing is a strategy used to attract leads and capture new business.  Inbound marketing is done using content like blogs, white papers, email, social media, and SEO. Rather than pursuing customers with traditional “outbound” marketing tactics,...

The Customer Journey Map

Your Customer’s Journey Map Modern marketing has a lot of moving parts. It isn’t just “advertising” anymore. Digital marketing goes wherever your customers go online, and helps them find you. Once you’ve identified your ideal customer and caught...