Inbound Marketing vs. Outbound Marketing

Inbound marketing is a strategy used to attract leads and capture new business.  Inbound marketing is done using content like blogs, white papers, email, social media, and SEO. Rather than pursuing customers with traditional “outbound” marketing tactics,...

The Customer Journey Map

Your Customer’s Journey Map Modern marketing has a lot of moving parts. It isn’t just “advertising” anymore. Digital marketing goes wherever your customers go online, and helps them find you. Once you’ve identified your ideal customer and caught...

How do I generate more leads?

Generating leads are the fuel of rapidly growing business, the way to get more depends on the size and resources that a company has. When we started More Prospects Now LLC, we had time but not a lot of money. Everything seemed to cost more than we were prepared to...

How much does a website cost?

The first question people have about our products and services is, “How much does a website cost?” After all, there’s no sense in getting excited about something if there is no way you can afford it. We recommend that one of the first items an agency should...

A Framework For Writing Copy That Converts

When writing copy and web content for websites to tell people about your product or service, what do you start with? How do you go from “this is who we are, this is what we do,” to “we can take you from here to there?”It’s simple: stop talking about yourself, your...

What Is Lifecycle Marketing?

What Lifecycle Marketing Means To Your Email Campaign The term Lifecycle Marketing in this context does not refer to the user’s actual lifecycle, but to where they are in your process. This post will help you with the email marketing lifecycle and how to optimize each...

Using Video To Sell More

Video in marketing is just one part of a digital marketing campaign. A marketing campaign can consist of many parts, all of which are designed to work together. If you haven’t considered video as a component, you could be missing out on more exposure and more sales....

What is Digital Marketing?

Please enable JavaScript Digital Marketing is fast becoming the primary way that businesses bring in new business.  Often times businesses don’t have a good understanding of it and ask “What is Digital Marketing.”  Art Radtke, owner of More...

What is Marketing Automation?

Marketing automation software is essential to the success of any marketing effort; It allows you to move a lead through many stages of the customer journey, automatically.  From email drips to complicated workflows, marketing automation is a necessity.  Hear Art...